Plenty of my colleagues in Brisbane Web Design are waking up this morning to Apple’s 2012 first fiscal quarter earnings release and the numbers are pretty insane. You may be wondering how Apple has released its 2012 first fiscal quarter earnings in January, however Apple’s 2012 Q1 runs from September 25th to December 31st, 2011 (keep in mind that The U.S. government’s fiscal year begins on October 1 of the previous calendar year and ends on September 30 of the year with which it is numbered.) What this means however is that this one quarter includes both the launch of the iPhone 4s launch (October 14th) and the holiday sales spike.
The numbers, which exceeded far beyond analysts’ expectations, are the results from the first full earnings period with Tim Cook as CEO. Steve Jobs resigned as CEO in the fourth quarter of 2011 and died just several weeks later. The overall revenue this quarter was reported at $46.3 billion. Apple sold 15.43 million iPad units in the latest quarter, more than double what it sold a year earlier. The company sold 5.2 million Macintosh computers, up 26 per cent from a year ago.
With a staggering 37.04 million iPhones sold this quarter, the company’s smart phone is unsurprisingly it’s significant driver of growth. The number of phones sold this quarter was also significantly higher than last quarter (17.07 million) however many consumers were no doubt holding off buying their iPhones until the 4S was released.
I was actually in New York when the iPhone 4S was released last year and though I had seen people queuing for product launches before, it was nothing like this. The Apple ‘cube’ store on 5th avenue had a line that was snaked and partitioned and still went for hundreds of meters. The queuing then continued for days and days, in the winter, in the rain, and not just at Apple stores but at every single phone retail store in the city.
These kinds of numbers highlight the importance Apple plays in the field of Web Design, and the importance of iPhone and iPad optimized websites, not to mention iPhone App design. Never before has one single company had so much effect on not only web design, but the entire tech and web industry. If you consider the sales of iPhones alone, and in just one quarter, are larger than the population of our entire country, as a web designer you begin to understand the sheer scale of its influence.
Here is a quick breakdown of the numbers:
Revenue: $46.3 Billion ($28.3 Billion last quarter), with a record quarterly profit of $13.06 billion. Earnings per share was $13.87 (vs $10.08 consensus estimate)
iPhones sold: 37.04 million (17.07 million last quarter)
iPads sold: 15.43 million
Macs sold: 5.2 million (4.89 million last quarter)
iPods sold: 15.4 million (up from 6.62 million last quarter, but down 21% year over year)