Yesterday we received some just criticism from an awesome app development company in Croatia, Infinum. They were understandably surprised to find a website that looks too inspired to have been a coincidence. We are honourable and will accept the egg on our face when the egg is deserved.
We posted an article on content plagerism back in 2011. This was written in response to a company in our own city stealing the actual content from our site, word for word. This was at the time far more serious as this affected rankings more than it does now. We’ve also been victim to design plagiarism before, and our customers websites have been copy + pasted on more than one occasion.
Luckily in this case you don’t need to contact the USA / WIPO regarding DMCA, they are probably already reading this somewhere at the NSA and having a laugh.
There was some criticism on the Infinum blog post comments about them over-reacting. For example:
“I dont agree with any of this… Your web site isnt unique, I’ve seen this same design over and over again, I have even, without knowing about “infinum”, designed sites with similar layout. What are you afraid of? Because the only tone I got out of your writing was fear.”
“Honestly who cares that they copied your stupid website. This happens all the time and no one else writes a stupid blog like this. Unclassy. 6 months really? This article just pisses me off in general. There is NOTHING unique about this site. You should feel flattered that someone had the nerve to copy your design. Get a life dude.”
Funnily enough for the most part we don’t agree, they have an awesome site. Having spent a lot of time on Infinum site we can see the deliberate placement of items and use of different design ideas, and at it’s core it really is a beautiful website. This is why we kept coming back to it.
All companies, large and small, can get into the public interest (or online interest in this case) now and again. This is the first time this has happened to us in 11 years of being a business.
One lesson learnt is firstly, always give credit where credit is due. While we were designing our new site we would constantly refer to the Infinum site and people would say “make it more like that’. Our designers unfortunately kept going back to how well your site is designed. Before launching we should have contacted you instead of flying under the radar.
Our new site only launched about 3 weeks ago. With the launch of the new site we released: PortKit: UX Metaphor Equivalents for iOS & Android. This post has gotten worldwide attention, and had we not posted this we’re quite sure we never would have crossed paths. We’re glad we did meet, even if it was under strange circumstances. It’s an interesting experience and something we will learn from.
We are sorry to have made you upset, We are not sorry for putting that “grin on my face the entire morning” and writing such a passionate and humorous blog post.
We do agree that we have over-stepped the line of flattery vs plagiarism. Please give us time and we will try and rectify this as soon as we get a chance.
Integrity also means admitting when you are wrong.
In response to “not send the Croatian immigration in Australia (known for working as bouncers and construction workers) knocking at your door.” You and your Croatian buddies are welcome to come see us in Australia and the beer will be on us.
Unfortunately our beer is really terrible compared to yours. We hope you’ll forgive us for that too.